Facebook's new TOS – Storm in a teacup?

I wrote recently about a potential new facet of the “Digital Divide” involving social networking, and social media in general. Facebook, probably the largest social network on the World Wide Web, has recently announced subtle changes to its ‘Terms of Service’; changes that despite being so subtle you’d never notice them, mean that Facebook now effectively own everything you put onto the service. There seems to be a dangerous trend in the media of scare-mongering and negativity that seems deliberately engineered to put users off using the services of the targetted company. I think that these changes are more of a storm-in-a-teacup than the massive invasion of privacy that a lot of commentators are making out.